A Designer Favorite Meets Design-Heavy Marketing
A Message of Resilience and Positivity
Well-Known Brand Seeks Sophisticated Space to Entertain and Meet with Customers
Trade Shows aren’t comfortable–they are busy, overwhelming and chaotic. But the opportunity to meet and see your customers face to face cannot be undervalued and smart companies understand that. So when Mitsubishi Heavy Industries Americas Corrugating Machinery Division, a very smart company, reached out to Adduco to create a unique space to entertain and meet with customers at CorrExpo, the Corrugated Industry’s premier trade show every two years, we knew we had to deliver.
Showcasing the Printing Possibilities of Hemp-Based Substrates
Monadnock Paper Mills may be the oldest continuously operating paper mill in the United States, but that doesn’t mean their work is old school. In fact, when it comes to manufacturing products that are durable, printable and valuable to its customers, it is undoubtedly new school. So when they tasked us with finding a way to showcase its Hemp ENVI Performance Board with partner Shawmut Communications Group, we couldn’t wait to get to it.
The Pivot
Standing Out
APTech was going through changes.
Often referred to as the “association that puts on the PRINT show,” their value outside of events wasn’t truly recognized by the industry. Then COVID hit and face-to-face gatherings became a thing of the near-distant past.
No longer relying on the show to carry membership numbers, it was important that APTech truly communicate the unique value it brings to its members and the Print industry at large.
Bringing Value to Suppliers Through Relationship Building
Packaging plays a huge role in the beauty industry– they say never judge a book by its cover, but in beauty, consumers always do. That’s why Cosmoprof North America (CPNA), the Nation’s largest and most-awarded B2B beauty show in the US, knew packaging needed to be represented at the show in an iconic way. Enter DiscoverPACK, which Adduco not only helped launch to the industry, but worked with CPNA’s organizers to brand, market and fill.
America’s Largest B2B Trade Show Gets Consumer Cache’
CPNA, the largest and most-awarded B2B Beauty Show in the US, desired to be a destination for consumer journalists to cover the latest and greatest beauty products soon to come to market. A show this big, with so many emerging, prestige and indy brands showcasing their latest products, you’d think they would be running to cover it. But the show is in Las Vegas, in August, and that makes it difficult to justify budgets and time away to take the trip. Our exceptional public relations department pulled out all the stops to prove the unique value CPNA brings to journalists.