Pivoting from COVID
KBS is the largest privately held facility services provider in North America, servicing 75,000 client locations in retail, logistics support services, hospitality, education, healthcare, and a range of industries.
With enhanced COVID-19 cleaning protocols ending across the U.S., KBS was facing the challenge of communicating the business value and ROI of the totality of its outsourced facility services at all levels: cleaning, asset preservation, fleet maintenance, exterior services, and snow removal.
The solution? A quick-cadenced content strategy and implementation that combines longer-form Ebooks, client success stories, thought leadership articles, videos, and shorter How-To content that populates its website and drives engagement across focused social media channels.
WIth a steady stream of content and a commitment to delivering ‘the right’ message to its audience, KBS continues to increase engagement and market leadership.