Mitsubishi Heavy Industries America (MHIA) Corrugating Machinery Division, a leading supplier of corrugating and box-making machinery, reinforces its commitment to customer service with a new dedicated parts and service phone number, 410-834-5312, effective November 1, 2024. This new line is designed to streamline customer communication and provide faster, more efficient access to MHIA’s industry-leading service teams. As […]
Crisis Communications
5 Keys to the Art of Storytelling
Storytelling might not be the first thing that comes to mind when you think of B2B marketing, but regardless of the product or service being promoted, it’s always there. Whether it comes to selling huge automated packaging systems or something as small in scale as paper, there’s always a story behind how the product or […]
3 Tips to Successfully Pitch a Journalist
As Daniel J. Boorstin once said, “some are born great, some achieve greatness, and some hire public relations officers.” It doesn’t matter if you are a PR-pro or a newbie, a big part of your job will always be to connect with media. You will learn sooner than later that the art of PR is […]
Adduco’s take on Royal Pains
Every crisis situation provides insights for business leaders on how they should — or should not — respond, manage, and recover from a crisis. The formula doesn’t change whether it is a b2b company, a celebrity, a well-known brand or even…the royal family. Adduco’s own PR Queen, Christina Eyuboglu, shares her insights on the Royal Family’s […]