A sales sheet that should take a few weeks stretches into months. A product announcement moves through several rounds of revisions, only to return with a new direction. What began as a straightforward content assignment becomes a lengthy discussion about positioning, priorities, and what the company should be saying. For marketing teams, these delays are […]
Content Creation
Baldwin Launches New PrintEnomic$ Online Resource
Industry-specific eBooks explore trends and latest technologies to increase profitability for corrugated, narrow web, and sheet-fed and web offset printers Baldwin Technology Co. Inc. has launched PrintEnomic$, a new online resource of specialized eBooks and resources for corrugated, narrow web and sheet-fed and web offset printers at PrintEnomics.com. The carefully curated collection of Baldwin videos, podcasts […]
Video Didn’t Kill the Radio Star. And Digital Didn’t Kill Print.
Baldwin releases latest PrintEnomic$ eBook focused on Sheet-Fed and Web Offset Printers Baldwin Technology Co. Inc. has launched a new set of resources for sheet-fed and web offset printers at PrintEnomics.com with the release of the “Video Didn’t Kill the Radio Star. And Digital Didn’t Kill Print” eBook. Its PrintEnomic$ website offers curated resources that analyze trends […]
Direct Mail is Back: 3 Ways to Leverage Mail Marketing in a Digital World
Digital marketing has seen a massive boom in the past decade, as social media channels such as Facebook and LinkedIn have expanded ad capabilities on their platforms to target consumers more consistently and accurately. Despite the increase in spending on digital marketing, direct mail marketing still proves to be effective – according to a 2017 […]
Baldwin releases “Untangling the Web: The future of narrow web printing” eBook
New PrintEnomic$ educational resource assesses trends and technology strategies for narrow web printers Baldwin Technology Co. Inc. has launched a new set of resources for narrow web printers at PrintEnomics.com, centered on a new eBook entitled “Untangling the Web,” analyzing trends facing the industry and how narrow web printers can successfully navigate them. Baldwin is a […]