With more than two centuries of papermaking experience, Monadnock Paper Mills has a story few manufacturers can match. The challenge was to ensure that its history and sustainability leadership reinforced its relevance to today’s buyers rather than relying on heritage alone. Adduco Communications developed a communications strategy that positioned Monadnock’s history as evidence of continuous […]
Industry
Launching Returnity’s Reusable Packaging Program with FedEx
When Returnity launched its reusable packaging program with FedEx, the opportunity extended well beyond a product announcement. The collaboration introduced a new approach to B2B shipping, making reusable packaging more accessible within existing parcel operations. The launch required more than awareness. It needed to educate the market, establish credibility, and clearly communicate where reusable packaging […]
Driving Attendance, Industry Engagement, and Global Visibility for SuperCorrExpo® 2024
Every four years, SuperCorrExpo® brings together the global corrugated industry to explore new technologies, strengthen business relationships, and address the trends shaping the future of corrugated manufacturing. Following several years of industry disruption, the 2024 event represented an important opportunity to reconnect the industry while demonstrating the continued value of in-person collaboration, education, and innovation. […]
Reducing Customer Acquisition Costs Through Marketing and Sales Alignment
Integrity Staffing Solutions (ISS), a leading provider of temporary, high-volume, and specialized workforce solutions, needed to improve the efficiency of its customer acquisition efforts while gaining clearer visibility into marketing performance. Although leads were entering the funnel, inconsistencies between marketing and sales processes made it difficult to accurately qualify opportunities, measure campaign effectiveness, and scale […]
From Product Marketing to an Integrated Industrial Growth Strategy
SUN Automation Group serves corrugated manufacturers through equipment, automation technologies, replacement parts, technical service, rebuilds, retrofits, and strategic partnerships. As the business expanded, it needed a marketing strategy that connected these capabilities into a clear, unified value proposition. Adduco Communications developed an integrated messaging framework that positioned SUN’s products, services, and partnerships around the outcomes […]