Integrity Staffing Solutions (ISS), a leading provider of temporary, high-volume, and specialized workforce solutions, needed to improve the efficiency of its customer acquisition efforts while gaining clearer visibility into marketing performance.

Although leads were entering the funnel, inconsistencies between marketing and sales processes made it difficult to accurately qualify opportunities, measure campaign effectiveness, and scale demand generation efforts efficiently. Leadership needed greater confidence in how marketing activities were supporting business growth.

Adduco partnered with ISS to lead a comprehensive overhaul of the company’s demand generation and CRM infrastructure. The team optimized HubSpot by refining lifecycle stages, updating Marketing Qualified Lead (MQL) criteria, lead qualification processes, automated routing, and nurture workflows to align with sales priorities and capacity.  

Adduco also integrated paid media, SEO, email marketing, and landing page activities into a unified CRM framework, creating greater visibility into lead performance throughout the buyer journey and improving marketing attribution capabilities. 

The result was a more efficient customer acquisition model, improved lead quality, stronger alignment between marketing and sales, and more actionable performance insights.

Key Results

• Reduced customer acquisition cost (CAC) by 71%
• Increased opportunity creation by 50% through improved lead quality and funnel efficiency
•  Improved visibility into marketing-attributed pipeline performance
• Strengthened alignment between marketing and sales through shared lead definitions and automated workflows
• Established a scalable demand generation framework built around measurable business outcomes