With more than two centuries of papermaking experience, Monadnock Paper Mills has a story few manufacturers can match. The challenge was to ensure that its history and sustainability leadership reinforced its relevance to today’s buyers rather than relying on heritage alone.
Adduco Communications developed a communications strategy that positioned Monadnock’s history as evidence of continuous innovation, technical expertise, and manufacturing resilience. Rather than emphasizing longevity for its own sake, the messaging demonstrated how generations of papermaking knowledge continue to support specialized materials for packaging, printing, retail environments, and other demanding applications.
The strategy translated technical certifications, manufacturing practices, and environmental performance into buyer-focused messaging tailored for designers, printers, packaging professionals, brand owners, and institutional specifiers. Each audience received a clearer understanding of both the material capabilities and commercial value of Monadnock’s products.
This positioning extended across product launches, public relations, website content, SEO, social media, customer success stories, and lead nurture initiatives. In 2026, Adduco also transformed Monadnock’s 207th anniversary into a broader narrative about American manufacturing, connecting the milestone to the nation’s 250th anniversary and reinforcing the company’s ongoing role in industry innovation.
Results
- Generated more than 575,000 media impressions through customer and partnership campaigns.
- Secured coverage in leading design, packaging, and industry publications.
- Achieved social engagement rates ranging from 6.2% to 8.1% across featured campaigns.
- Earned industry recognition through a GDUSA award-winning customer collaboration.
- Established differentiated messaging for designers, printers, brand owners, and packaging professionals.
- Expanded Monadnock’s heritage into a long-term platform supporting product marketing, public relations, and thought leadership.
