SUN Automation Group serves corrugated manufacturers through equipment, automation technologies, replacement parts, technical service, rebuilds, retrofits, and strategic partnerships. As the business expanded, it needed a marketing strategy that connected these capabilities into a clear, unified value proposition.
Adduco Communications developed an integrated messaging framework that positioned SUN’s products, services, and partnerships around the outcomes that matter most to corrugated manufacturers: equipment reliability, productivity, responsiveness, and long-term operational performance.
Rather than marketing equipment, parts, service, and automation independently, the strategy demonstrated how each supports customers throughout the equipment lifecycle.
Working closely with SUN’s subject matter experts, Adduco transformed technical expertise into thought leadership focused on workforce knowledge retention, supplier reliability, service accountability, and operational risk. These insights were repurposed across blogs, public relations, social media, customer communications, and sales support materials, creating greater consistency across marketing channels.
The strategy also strengthened digital reporting, giving SUN clearer visibility into equipment, parts, and service engagement while improving how marketing performance could be measured and optimized over time.
Results
- Increased website traffic by 18.72%, reaching more than 17,000 visits.
- Increased organic search visibility by 10.97%.
- Achieved 113 priority keywords ranking in the top 10 search results.
- Generated 70 qualified catalog downloads through a targeted lead generation campaign.
- Unified messaging across equipment, automation, replacement parts, technical service, and strategic partnerships.
- Improved visibility into equipment, parts, and service inquiries through enhanced digital reporting.