It’s safe to say that over the past decade, social media has increasingly become a part of daily life. This constant connectivity and ever-evolving landscape is affecting how brands communicate with their customers. Now, it’s more important than ever for brands to strategically position themselves as conversation starters and information hubs by participating in and […]
Four Ways to Boost Your B2B Social Media Read More »
Digital media is key to a company’s success – and social media plays a major role. While many people believe social media works best for B2C, research shows that social media makes an impact when it comes to B2B. It’s now easier than ever to leverage social media tools and tricks to boost engagement and
3 Ways to Create a More Effective B2B Social Media Strategy Read More »
The average American works for one-third of their life. For generations, it has been widely assumed that “you work to earn a living, not to have fun,” and people who have had the good fortune to end up in jobs they enjoy were regarded as outliers. Things are changing these days. During the COVID-19 pandemic,
Four Ways Your Company Should be Using Social Media to Combat “The Great Resignation” Read More »
Social media marketing is increasingly important for B2B brands who want to break through the noise. Why are B2B brands investing more in their social media efforts? For one thing, 70 – 80% of B2B buyers and decision-makers prefer remote or digital interactions with vendors. Social media is one way to reach these audiences effectively.
What Role Should Social Media Play in Your 2022 Marketing Budget? Read More »
Remember, PR is changing. Use any and all tools available to you to fully and completely support your clients with their messages. Are you on Twitter? Are you following journalists in related fields and industries? We recently saw a Twitter mention from a writer for Muck Rack looking for sustainable brands that are really walking
Twitter isn’t Just for Doom Scrolling! Read More »
From the beginning of time (or perhaps just the beginning of B2B but, same thing, right?) many companies have felt like social media just isn’t a place for them. Most businesses get caught up in the pre-prescribed notion that social media just isn’t where their target markets are playing.
B2B Social Media Doesn’t Have to Be Boring Read More »
