Remember, PR is changing.
Use any and all tools available to you to fully and completely support your clients with their messages. Are you on Twitter? Are you following journalists in related fields and industries?
We recently saw a Twitter mention from a writer for Muck Rack looking for sustainable brands that are really walking the talk. We tagged our super sustainable client, Monadnock Paper Mills, and then swooped in and sent over information to the writer in a tweet.
Well, it turned into a great placement on Muck Rack with MPM being mentioned in the same breath as Ben and Jerry’s, Starbucks, and Ikea. Learn more about our client Monadnock and read the article here!