Four Ways to Boost Your B2B Social Media

It’s safe to say that over the past decade, social media has increasingly become a part of daily life.  This constant connectivity and ever-evolving landscape is affecting how brands communicate with their customers. Now, it’s more important than ever for brands to strategically position themselves as conversation starters and information hubs by participating in and starting social media trends.

While the use of social trends for B2C businesses is obvious, and global giants like McDonald’s are constantly racking up high engagement on their platforms, it can be less clear for B2B companies who have to cut through the clutter in a way that’s relevant to their brand and tone. 

Despite the pressure, it’s an exciting time to use social media for your brand. Companies like Facebook and LinkedIn are constantly rolling out new engagement tools (such as polls, stories and articles) that anyone can use to turn eyes to their posts. Plus, the statistics show that now’s the time to invest in social strategy. 75% of B2B buyers and 84% of C-level/vice president (VP) executives use social media to make purchasing decisions, according to a study by the International Data Corporation.

Paying attention to trending topics is an easy way to position yourself in the conversation. Communicating with your target audience in a way that’s relevant to them is essential to brand authenticity. 

Here are four ways you can implement current social media trends into your marketing strategy:

  1. Video is elite. Social media companies like Facebook are finding new ways to tell howpeople actually engage with the video content they’re served. Video-forward platforms like TikTok and Instagram are doing exceptionally well in terms of user count and engagement. Posting video content relevant to your B2B company that is informative  can establish credibility, and light, fun videos can take a brand from stale to fresh. However, make sure the video content you’re posting is high-quality and engaging; otherwise, you risk getting lost in people’s feeds, according to Hubspot
  2. Gamify your content. Everyone knows Wordle is huge right now, and maintaining popularity to the point that people are still posting their daily Wordle scores months after it began trending. Hop on this fun and engaging trend to educate your audience and bring some fun to their feed. Need ideas? She how Adduco was able to help tells Monadnock Paper Mills story to its audience and use its creative skills to get noticed.
  3. Leverage your culture. With companies still feeling the effects of the Great Resignation, company culture is a hot topic right now. Showing appreciation for employees is an easy way to elevate your brand’s authenticity and get people talking about what your company has to offer. For more information on using social media for company culture, see our Great Resignation blog here
  4. Amplify your LinkedIn presence. LinkedIn is a great platform for B2B companies because of how easy it is to connect with others in your industry that could be essential for business. Posting regularly on LinkedIn is key to making sure your company is seen, but implementing LinkedIn’s tools can take your strategy to the next level. Making polls relevant to your company and topics that are trending on LinkedIn are guaranteed engagement builders – plus, you can learn more about your audience in the process. 

Social media is becoming a preferred information hub for B2B buyers. According to Marketing Charts, over half of buyers are more likely to make a purchase after reading a brand’s content. If you need help figuring out the best social strategy and content for your brand – Don’t wait, Contact Us! The A-Team is here to help. 

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