New “Stock Guide” Publication Provides Complete Listing of Weights, Sizes, and Specifications for HP Indigo Certified or Optimized Substrates Monadnock Paper Mills, Inc., the oldest continuously operating paper mill in the United States, is pleased to announce its HP Indigo Solutions Portfolio of 100% Post-Consumer Waste (PCW) paper, packaging, and environmental graphics materials. The product […]
Since the mid-2010s, business-to-consumer companies have relied on social influencers, or those with large followings on social platforms, to market and sell products. Influencer marketing has grown rapidly since its inception and is now regarded as an essential component of B2C marketing strategies. Many marketers may be unaware that influencer marketing predates the advent of
Business-to-Business Influencers: 4 Tips to Becoming a Well-Known Subject Matter Expert Read More »
Over the past decade, learning and creating graphic design has become more and more accessible. YouTube offers hours of free Adobe tutorials, and platforms like Canva take the paywall aspect out of the equation. With this increase in accessibility and the proliferation of graphics on platforms like social media, more and more communication experts are
B2B Design 101: 5 Tips for Creating Engaging Client Work Read More »
It’s safe to say that over the past decade, social media has increasingly become a part of daily life. This constant connectivity and ever-evolving landscape is affecting how brands communicate with their customers. Now, it’s more important than ever for brands to strategically position themselves as conversation starters and information hubs by participating in and
Four Ways to Boost Your B2B Social Media Read More »
Digital media is key to a company’s success – and social media plays a major role. While many people believe social media works best for B2C, research shows that social media makes an impact when it comes to B2B. It’s now easier than ever to leverage social media tools and tricks to boost engagement and
3 Ways to Create a More Effective B2B Social Media Strategy Read More »
The era of the Third-Party Cookie is coming to an end – and Google is putting in the final nail in the coffin. Although Google had planned to eliminate third-party cookies from its Chrome browser by 2022, the company announced last year that it would postpone efforts until mid-2023. The process is set to last
Death to Cookies: Google is Once Again Reshaping the Digital World Read More »
The average American works for one-third of their life. For generations, it has been widely assumed that “you work to earn a living, not to have fun,” and people who have had the good fortune to end up in jobs they enjoy were regarded as outliers. Things are changing these days. During the COVID-19 pandemic,
Four Ways Your Company Should be Using Social Media to Combat “The Great Resignation” Read More »
By Paulina Trzcinska The entire world has been watching what is going on in Ukraine with bated breath. The number of mothers fleeing with their children, as well as international students and professionals who have lived in the country for years, is growing by the day. Today, everyone is looking for creative ways to assist
PR to the Rescue: How PR Specialists Can Support Ukraine Read More »
