Public Relations

Business-to-Business Influencers: 4 Tips to Becoming a Well-Known Subject Matter Expert

Since the mid-2010s, business-to-consumer companies have relied on social influencers, or those with large followings on social platforms, to market and sell products. Influencer marketing has grown rapidly since its inception and is now regarded as an essential component of B2C marketing strategies. Many marketers may be unaware that influencer marketing predates the advent of …

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PR to the Rescue: How PR Specialists Can Support Ukraine

By Paulina Trzcinska The entire world has been watching what is going on in Ukraine with bated breath. The number of mothers fleeing with their children, as well as international students and professionals who have lived in the country for years, is growing by the day. Today, everyone is looking for creative ways to assist …

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