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Content Creation

Baldwin Launches New PrintEnomic$ Online Resource

August 16, 2023 Content Creation, Market Research, Printing, Paper & Packaging

Industry-specific eBooks explore trends and latest technologies to increase profitability for corrugated, narrow web, and sheet-fed and web offset printers Baldwin Technology Co. Inc. has launched PrintEnomic$, a new online resource of specialized eBooks and resources for corrugated, narrow web and sheet-fed and web offset printers at PrintEnomics.com. The carefully curated collection of Baldwin videos, podcasts […]

Video Didn’t Kill the Radio Star. And Digital Didn’t Kill Print.

July 12, 2023 Brand Positioning, Content Creation, Market Research, Printing, Paper & Packaging

Baldwin releases latest PrintEnomic$ eBook focused on Sheet-Fed and Web Offset Printers  Baldwin Technology Co. Inc. has launched a new set of resources for sheet-fed and web offset printers at PrintEnomics.com with the release of the “Video Didn’t Kill the Radio Star. And Digital Didn’t Kill Print” eBook. Its PrintEnomic$ website offers curated resources that analyze trends […]

Direct Mail is Back: 3 Ways to Leverage Mail Marketing in a Digital World

May 18, 2023 Content Creation, Industry Thought Leadership

Digital marketing has seen a massive boom in the past decade, as social media channels such as Facebook and LinkedIn have expanded ad capabilities on their platforms to target consumers more consistently and accurately. Despite the increase in spending on digital marketing, direct mail marketing still proves to be effective – according to a 2017 […]

Baldwin releases “Untangling the Web: The future of narrow web printing” eBook

May 17, 2023 Content Creation, Manufacturing & Engineering, Market Research, Printing, Paper & Packaging

New PrintEnomic$ educational resource assesses trends and technology strategies for narrow web printers Baldwin Technology Co. Inc. has launched a new set of resources for narrow web printers at PrintEnomics.com, centered on a new eBook entitled “Untangling the Web,” analyzing trends facing the industry and how narrow web printers can successfully navigate them. Baldwin is a […]

Four Ways to Improve B2B Marketing Efforts with ChatGPT

March 9, 2023 Brand Development, Brand Positioning, Content Creation, Public Relations, Social Media Marketing

Since ChatGPT and other AI-powered tools hit the market, they’ve been met with mixed reviews by professionals and the public. Many worry that the creation of these platforms will eradicate jobs that, up until this point, have relied on humans to perform. However, ChatGPT is a useful tool for marketers to use in order to […]

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