Since ChatGPT and other AI-powered tools hit the market, they’ve been met with mixed reviews by professionals and the public. Many worry that the creation of these platforms will eradicate jobs that, up until this point, have relied on humans to perform. However, ChatGPT is a useful tool for marketers to use in order to […]
Social Media Marketing
Four Ways to Boost Your B2B Social Media
It’s safe to say that over the past decade, social media has increasingly become a part of daily life. This constant connectivity and ever-evolving landscape is affecting how brands communicate with their customers. Now, it’s more important than ever for brands to strategically position themselves as conversation starters and information hubs by participating in and […]
3 Ways to Create a More Effective B2B Social Media Strategy
Digital media is key to a company’s success – and social media plays a major role. While many people believe social media works best for B2C, research shows that social media makes an impact when it comes to B2B. It’s now easier than ever to leverage social media tools and tricks to boost engagement and […]
Four Ways Your Company Should be Using Social Media to Combat “The Great Resignation”
The average American works for one-third of their life. For generations, it has been widely assumed that “you work to earn a living, not to have fun,” and people who have had the good fortune to end up in jobs they enjoy were regarded as outliers. Things are changing these days. During the COVID-19 pandemic, […]
What Role Should Social Media Play in Your 2022 Marketing Budget?
Social media marketing is increasingly important for B2B brands who want to break through the noise. Why are B2B brands investing more in their social media efforts? For one thing, 70 – 80% of B2B buyers and decision-makers prefer remote or digital interactions with vendors. Social media is one way to reach these audiences effectively. […]