Since the mid-2010s, business-to-consumer companies have relied on social influencers, or those with large followings on social platforms, to market and sell products. Influencer marketing has grown rapidly since its inception and is now regarded as an essential component of B2C marketing strategies. Many marketers may be unaware that influencer marketing predates the advent of […]
Industry Thought Leadership
THE “SIMULATION CENTURY” LIFE, THE METAVERSE, AND EVERYTHING
Richard Boyd, CEO & Founder of Tanjo AI, LLC, an award-winning machine learning (ML) company based in North Carolina, will host the 10th Annual Simulation Century Event at MODSIM World on May 9th at 4:00 PM EST at the Hilton Norfolk, Norfolk, VA. With more than 30 years of AI and ML expertise, Richard Boyd […]
Combat Marketing Overload with Direct Customer Experiences
If you’re like most people today, you are inundated with ads, marketing pieces, and corporate messages. It’s hard to get impressed anymore! Marketers are finding it more and more difficult to break through the noise. But it’s not hopeless. There are so many ways to still make an impact, and get a customer to act. It […]
Adduco Supports and Highlights the Incredible Work of the The Stonewall Group in Poland
By Paulina Trzcinska While the US celebrates Pride Month, the LGBT+ community in Poland is not feeling as festive. As a Polish citizen, I have witnessed first-hand the situation for the LGBT+ community in Poland continue to worsen. According to the Rainbow Index, Poland takes 42nd place among 49 European countries in terms of equal […]
Groundbreaking study provides insights into how businesses preparing to reopen can help customers feel safe
ChoiceFlows Inc. (Choiceflows) along with nonprofit Restart Partners today released a groundbreaking study revealing what worries customers about visiting businesses as they reopen, and actions business can take to attract customers while limiting COVID-19 transmission. Washington state is currently on track to fully reopen no later than June 30. The study uses a Volumetric Choice […]