If your AI-assisted content sounds like every other company in your category, the problem is probably not the tool. It is the context behind the prompt. Many B2B teams ask AI to draft content before they have done the harder strategic work. They have not clearly defined the audience, clarified the business objective, organized subject […]
When Marketing Needs More Than Another Campaign
There comes a point when a company no longer needs additional marketing activity. It needs someone to step back, look across the business, and determine what marketing should actually be doing. We are seeing more companies reach that point. They may already have a capable internal team, several outside partners, and a long list of […]
SUN Automation Group and Kolbus America Align Hycorr PartsSupport to Enhance Customer Service
SUN Automation Group and KOLBUS America are aligning aftermarket support responsibilities specifically for KOLBUS and Hycorr equipment, with those parts and service support transitioning directly to KOLBUS America. The change reflects both organizations’ shared commitment to providing customers with the most efficient and responsive support experience possible. By consolidating aftermarket support through KOLBUS America, customers […]
How Manufacturers Can Turn Technical Expertise Into Buyer-Relevant Messaging
Your company is built on expertise. Your engineers, product specialists, sales team, and subject matter experts understand your products, services, and capabilities in remarkable detail. Yet many manufacturing companies still struggle to communicate that value clearly to the market. The problem is rarely a lack of knowledge. More often, that expertise is spread across departments, […]
Why So Many Companies Are Hiring Storytellers and Why That’s Not Surprising
Over the years, we’ve seen a lot of marketing “trends” come and go. New channels. New formats. New tools promising to fix everything. Storytelling isn’t one of those. A recent Wall Street Journal article noted that companies across sectors are actively hiring storytellers. In industrial and manufacturing environments, this shift is not about marketing trends. […]