With the COVID-19 crisis entering a new year, economic uncertainty abounds. With that, many corrugated box plants are slashing capital equipment budgets.

For companies making big machines, that’s bad news.

But our client, SUN Automation Group saw the “bad news” as an opportunity to pivot its robust marketing to highlight its best in class service, support and parts programs.

Adduco worked with the SUN team to create an integrated marketing plan that spanned the “marketing eco-system” of web, social, video, sales marketing, advertising, PR, email and direct mail, promotions, virtual eventing, gifting and more, to tell the story of SUN’s unique and ever-present value to its customers.

The result? The year ended on a high, with revenue better than forecasted and a positive outlook on the new year ahead.