With more than two centuries of papermaking experience, Monadnock Paper Mills has a story few manufacturers can match. The challenge was to ensure that its history and sustainability leadership reinforced its relevance to today’s buyers rather than relying on heritage alone. Adduco Communications developed a communications strategy that positioned Monadnock’s history as evidence of continuous […]
Social Media Marketing
Expanding Brand Awareness Through Strategic Partnerships
Adduco Communications collaborated with Monadnock Paper Mills (MPM) to spotlight Petit Pot’s successful brand refresh, a story of sustainability and supply chain agility. When Petit Pot’s original printer couldn’t meet the launch timeline for their new eco-friendly packaging, they quickly pivoted to JP Graphics and MPM, who leveraged sustainable paper solutions to meet the tight […]
Bringing Sustainable Smiles: Monadnock and Cocofloss’s Eco-Friendly Packaging Success
Monadnock Paper Mills tasked Adduco Communications to promote their sustainable paper products, highlighting their role in creating safe, eco-friendly packaging for health, beauty, and personal care brands like Cocofloss. The campaign aimed to reach packaging designers, brand owners, and agencies who value sustainability. Adduco developed a feature article and a social media campaign that conveyed […]
Delivering the “Right” Message
KBS is the largest privately held facility services provider in North America, servicing 75,000 client locations in retail, logistics support services, hospitality, education, healthcare, and a range of industries.
With enhanced COVID-19 cleaning protocols ending across the U.S., KBS was facing the challenge of communicating the business value and ROI of the totality of its outsourced facility services at all levels: cleaning, asset preservation, fleet maintenance, exterior services, and snow removal.
Standing Out
No longer relying on the show to carry membership numbers, it was important that APTech truly communicate the unique value it brings to its members and the Print industry at large. Adduco initiated a large-scale membership campaign and association “face lift” (launching a new website to boot!) to help communicate the additional opportunities that come with an APTech membership.