With the COVID-19 crisis entering a new year, economic uncertainty abounds. With that, many corrugated box plants are slashing capital equipment budgets. For companies making big machines, that’s bad news. But our client, SUN Automation Group saw the “bad news” as an opportunity to pivot its robust marketing to highlight its best-in-class service, support, and […]
Industry
America’s Largest B2B Trade Show Gets Consumer Caché
CPNA, the largest and most-awarded B2B Beauty Show in the US, desired to be a destination for consumer journalists to cover the latest and greatest beauty products soon to come to market. A show this big, with so many emerging, prestige and indy brands showcasing their latest products, you’d think they would be running to […]