Many companies shut down when the COVID-19 crisis began to unfold in March. But manufacturing, considered an essential business, kept going. Manufacturers around the country were inundated with orders and concerns that machines on the line were being pushed to their limit. SUN Automation Group, a world-class supplier of machinery, equipment, parts, and service to converters around the world, was ready to step up to the plate and help manufacturers continue to thrive. Offering on-site or remote 24/7/365 assistance has always been part of their brand promise. Still, in the “new normal,” where many suppliers were cutting hours, limiting assistance on-site, and furloughing employees, SUN’s team worked with Adduco to set the standard in the industry with the “We Got Your Back” Campaign. The result? The message resonated with the corrugated industry and beyond and created a sense of camaraderie and hope that these challenges will not define the industry but rather, one we can weather together. Even as things get back to “normal” (whatever that is anyway), SUN was a champion of its industry and the people who make it run.
*Adduco also supports SUN Automation Group with public relations, marketing, graphic design, video production, business development, events, corporate interior design and sales support