Many companies shut down when the COVID-19 crisis began to unfold in March. But manufacturing, considered an essential business, kept going. Manufacturers around the country were inundated with orders and concerns that machines on the line were being pushed to their limit. SUN Automation Group, a world-class supplier of machinery, equipment, parts, and service to […]
Crisis Communications
The Pivot
With the COVID-19 crisis entering a new year, economic uncertainty abounds. With that, many corrugated box plants are slashing capital equipment budgets. For companies making big machines, that’s bad news. But our client, SUN Automation Group saw the “bad news” as an opportunity to pivot its robust marketing to highlight its best-in-class service, support, and […]