Every year, the Big Game captivates millions with high-stakes competition, dazzling halftime performances, and—most notably—its commercials. These 30-second spots represent the pinnacle of advertising creativity, carrying lessons that extend far beyond the consumer world. For B2B marketers, the event offers a playbook on how to connect, engage, and inspire. Here’s how to turn their strategies […]
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TAPPI’s Corrugated Packaging Council Elects Two New Members
Both will serve three-year terms as Members-at-Large Danny Lopez, VP, New Machinery Sales, The Haire Group and Tom Staal, Director of Management Systems, Coastal Containers, have been elected to TAPPI’s Corrugated Packaging Council (CPC). The CPC acts as the governing body of TAPPI’s Corrugated Packaging Division, developing strategic plans, press products and events. As part of his […]
Monadnock Paper Mills Redefines Sustainable Giving with 100% Post-Consumer Waste Gift Card Solution
FOR IMMEDIATE RELEASE – Bennington, NH (June 11, 2024) – In today’s retail landscape, gift cards are a popular staple of modern shopping experiences for busy consumers. However, this convenience comes at a considerable environmental cost. According to the International Card Manufacturers Association (ICMA), nearly 30 billion plastic cards are produced globally each year. “Continuing to rely on plastic for […]
Signode Introduces SIG-VCS Tandem Automatic Squaring Bundler System for Corrugated Industry
Signode introduces its latest innovation for the corrugated industry, the SIG-VCS TANDEM Automatic Bundler System. This novel system combines the power of two squaring bundlers connected with dual-zone conveyors to meet the extreme demands of modern flexo folder gluers with inline bundle breakers and operating at speeds up to 36 bundles per minute. Integrated and […]