Business-to-Business Influencers: 4 Tips to Becoming a Well-Known Subject Matter Expert
Since the mid-2010s, business-to-consumer companies have relied on social influencers, or those with large followings on social platforms, to market and sell products. Influencer marketing has grown rapidly since its inception and is now regarded as an essential component of B2C marketing strategies. Many marketers may be unaware that influencer marketing predates the advent of […]
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