Whether you’re a seasoned trade show veteran or gearing up for your first event, some essentials can make all the difference in your experience. Trade shows are a marathon, not a sprint, and having the right gear can help you navigate long hours on the floor, unexpected temperature changes, and the inevitable foot fatigue. Here’s what the Adduco Communications team swears by:
Feet First: Comfort Over Everything
- Compression Socks: Bomba’s compression socks are a must-have for long days on your feet. They are breathable (hello, 100% cotton), improve circulation and reduce swelling, which is key when you’re walking miles in a convention center.
- Sneakers That Can Be Dressed Up: Kizik.com sneakers. These slip-ons are perfect for when you need to balance comfort with style. Plus, they can be easily styled to look more formal if the occasion demands it.
- Blister Relief: Let’s face it—blisters are inevitable. We swear by using duct tape instead of bandaids for blister protection. It stays on better and won’t rub raw spots further since there’s no padding to cause friction. However, if you do get blisters, we suggest Band-Aid’s Hydro Seal Adhesive Bandages for Heel Blisters.
- Inserts for Extra Support: Even the most comfortable shoes can leave your feet aching by the end of the day. Dr. Scholl’s Work All Day Inserts have been a game-changer for the Adduco team. They provide that extra cushion you didn’t know you needed.
Stay Hydrated and Comfortable
- Insulated Water Bottle: Hydration is non-negotiable. Keeping your own water bottle on hand ensures you’re not dipping into the supply meant for salespeople or customers. Plus, the Owala bottle is stylish and leak-proof.
- Antiperspirant Products: When you’re running from booth to booth, sweat happens. Carpe’s antiperspirant products are a lifesaver—they actually work and can be used safely all over your body.
Clothing Essentials: Style Meets Function
- Indestructible Tights: Sheertex tights hold up to all the potential snags and tears in a trade show setting.
- Warm Tights: Whether you’re headed to a well-air-conditioned convention floor or a cold-weather show, these Heattech tights from Uniqlo are a must. They don’t rip, and they keep you warm enough to wear a dress, even if you’re braving a wintery McCormick Place show in Chicago.
- European Walking Shoes: These El Naturalista Wakataua Shoes are super comfy and made of leather. They’re flat-foot friendly with a foot-shaped design that won’t give your heels blisters.
- Strong Arch Support Sneakers: Need something with arch support? The Adidas Sambas are trade show-appropriate when paired correctly and offer high arch support. Bonus: They come in a variety of colors.
- Business Clothing with Inclusive Sizing: Universal Standard is our go-to for quality and comfort. You’ll find workwear in every size here, perfect for looking polished on the show floor.
- Comfy-but-Chic Business Pants: Aldi’s Serra Ponte Pants are a hidden gem. They’re stretchy, comfy, and look professional—perfect for short girls too! Keep an eye on Aldi’s “special finds” section; these pants only pop up a few times a year.
- Branded Performance Clothing: Under Armour’s Half Zips are available in both men and women’s sizing, feature branded logo placements and are comfortable and sleek enough for trade show floors.
- Wallet-Friendly Clothing Options: Whether you need a blouse or a dress, A New Day from Target has you covered for both formal and casual trade show activities. Similarly, Quince looks luxe without breaking the bank. Their pieces are well-made for both men and women and won’t blow your budget.
Trade shows are all about endurance. With these recommendations, you’ll be prepared to take on the floor with confidence, style, and comfort. Remember, it’s all about finding what works best for you—so take these tips and make them your own. If you need branded items for your show, contact the Adduco team for recommended vendors. Happy exhibiting!