No longer relying on the show to carry membership numbers, it was important that APTech truly communicate the unique value it brings to its members and the Print industry at large. Adduco initiated a large-scale membership campaign and association “face lift” (launching a new website to boot!) to help communicate the additional opportunities that come with an APTech membership.
Associations
Bringing Value to Suppliers Through Relationship Building
Packaging plays a huge role in the beauty industry– they say never judge a book by its cover, but in beauty, consumers always do. That’s why Cosmoprof North America (CPNA), the Nation’s largest and most-awarded B2B beauty show in the US, knew packaging needed to be represented at the show in an iconic way. Enter […]
America’s Largest B2B Trade Show Gets Consumer Caché
CPNA, the largest and most-awarded B2B Beauty Show in the US, desired to be a destination for consumer journalists to cover the latest and greatest beauty products soon to come to market. A show this big, with so many emerging, prestige and indy brands showcasing their latest products, you’d think they would be running to […]