Unifying a Brand

How do you take 120 social channels across  88 companies and unify it into one brand voice?  

We did it by helping Signode do what they do best: be the expert in transit packaging.  The 2.4 Billion dollar company understands the unique challenges facing brands and distributors around the world and has the solutions and expertise to solve them. In furthering the Signode revised brand architecture and following future digital strategies, Adduco is working to do the same across all Signode brand-owned social media platforms. Adduco worked with Signode to develop singular channels and a scalable strategy to be deployed by stakeholders across the globe. 

The result?  A more unified approach, brand umbrella architecture, ability to cross sell and promote Signode solutions, and positioning Signode as the thought leader in transit packaging in the digital space.