SUN Automation Group, an OEM and leader in the corrugated industry, turned to Adduco Communications for a company catalog that provided a high-level overview of their extensive offerings. This included the latest machinery, as well as the new partners they had recently acquired. The goal was to create a resource that communicated SUN’s capabilities in converting, feeding, technology, printing, rebuilds, retrofits, parts, and services.
Adduco designed and developed a comprehensive catalog that encapsulated all aspects of SUN’s offerings. To maximize the catalog’s impact, we implemented a lead generation campaign that effectively expanded SUN’s reach and engaged key audiences. This strategic approach highlighted SUN’s new products, partners, and capabilities to potential customers.
The results demonstrated the effectiveness of this campaign, with 70 catalog downloads driving meaningful engagement and awareness within the corrugated industry.
Key Results
- Comprehensive catalog covering all company offerings
- 70 catalog downloads from targeted lead generation campaign
- Increased awareness of new products, partners, and capabilities