Rad Source has changed the game in pest and microbial control, and they needed a fun, eye-catching way to spread the word. Insects can be harmful to both humans and the agricultural industry. As pests rapidly reproduce and grow in population, they spread diseases, affecting crops, livestock, and people.
Rad Source applies its patent-proven method for the humane sterile insect technique (SIT).
We brought the issues to life by creating a family of illustrated insects to help start the conversation about remediation in the SIT industry. Inspired by The Far Side Comics, our cast of insect characters have names, lives, and quirky but memorable personalities. The animated insects can embody the serious topics involved in pest control in a relatable and friendly way. Most importantly, their anatomically correct depictions, as well as their human-like personalities and lifestyles offer Rad Source’s current and prospective audiences an eye-catching approach to discover their story.
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