Adduco Communications collaborated with Monadnock Paper Mills (MPM) to spotlight Petit Pot’s successful brand refresh, a story of sustainability and supply chain agility. When Petit Pot’s original printer couldn’t meet the launch timeline for their new eco-friendly packaging, they quickly pivoted to JP Graphics and MPM, who leveraged sustainable paper solutions to meet the tight deadline and ensure alignment with Petit Pot’s brand vision.
Adduco turned this project into a powerful case study, crafting a compelling narrative around MPM’s role in Petit Pot’s relaunch. Our approach highlighted the value of sustainable materials paired with responsive execution, demonstrating how choosing the right partners can enhance brand visibility, drive market relevance, and reinforce the message that eco-friendly innovation and market adaptability can coexist.
To maximize the impact of this collaboration, Adduco executed a multi-channel marketing approach, including:
- Developing a compelling feature story highlighting this sustainability-driven partnership, reaching an audience of over 207,000.
- Showcasing the project through award submissions, positioning the collaboration for greater industry recognition and credibility.
- Launching a targeted social media campaign that achieved a 6.2% engagement rate and generated over 1,100 impressions.
Key Results
- 207,000+ Media Reach
- 1,160 Impressions
- 6.2% Average Social Engagement Rate
- 12 Social Campaign Clicks
- Winner of 2023 GDUSA Award