Monadnock Paper Mills tasked Adduco Communications to promote their sustainable paper products, highlighting their role in creating safe, eco-friendly packaging for health, beauty, and personal care brands like Cocofloss. The campaign aimed to reach packaging designers, brand owners, and agencies who value sustainability.
Adduco developed a feature article and a social media campaign that conveyed the core message: sustainable supply chains benefit everyone involved. Choosing Monadnock means aligning with partners with the same values, giving all stakeholders “many reasons to smile.”
The feature article achieved placements in top industry publications, including Dieline, Healthcare Packaging, and Packaging World. The social media campaign drove strong engagement, reinforcing Monadnock’s commitment to sustainable practices.
Key Results
Feature Article Campaign:
- Placements in Dieline, Healthcare Packaging, and Packaging World
- 2.89K+ Estimated Views
- 368K+ Audience Reached
- 38K+ Newsletter Distribution
Social Media Campaign:
- 8.1% Engagement Rate
- 1,067 Impressions
- 14 Link Clicks