Senior marketing leadership for companies that need clearer strategy, stronger sales alignment, and practical execution support without immediately adding a full-time CMO.
Adduco provides Fractional CMO services and embedded marketing leadership for B2B organizations with complex products, specialized audiences, long sales cycles, and cross-functional teams.
When Marketing Needs Leadership, Not Just More Activity
Many B2B companies are doing marketing, but the work is not always connected. Campaigns get launched. Content gets created. Events get planned. Sales asks for tools. Leadership asks for reporting. Vendors and internal teams move pieces forward. But without senior marketing leadership, the work can become fragmented.
Adduco helps companies bring structure, direction, and accountability to the marketing function so that activity is more clearly tied to business priorities, sales needs, and market opportunities.
What Fractional CMO Support Can Include
Depending on the engagement, Adduco can help lead the following:
- PR and communications strategy
- Digital, website, and SEO oversight
- Sales enablement planning
- KPI reviews and reporting
- Internal team and external partner coordination
- Budget planning and marketing investment recommendations
- Marketing strategy and planning
- Sales and marketing alignment
- Business development support
- Brand positioning and messaging
- Campaign planning and prioritization
- Content and thought leadership direction
Three Levels of Support
Not every company needs the same level of marketing leadership. Adduco offers three levels of support based on your team structure, goals, and internal capacity.
Best for companies that need senior guidance and part-time support.
| Core Role | We provide senior marketing and communications guidance. |
| Best For | Companies needing strategic guidance and part-time support. |
| Marketing Strategy & Planning | Strategic guidance and recommendations |
| Business Development Support | Advises on marketing that supports sales |
| Brand & Positioning | Guidance and recommendations |
| Campaign Planning | Advises on campaign priorities |
| Content & Thought Leadership Direction | Guidance and recommendations |
| PR & Communications Strategy | Strategic guidance |
| Digital & Website Oversight | Advisory |
| KPI Reviews & Reporting | Monthly review |
| Leadership Meetings | Monthly |
| Internal Team Management | Guides the primary internal marketing contact |
| Stakeholder Management | Guidance as needed |
| Budget Planning | Guidance as needed |
| Execution | Scoped separately |
Best for growing companies that need ongoing marketing leadership, coordination, and account support.
| Core Role | We lead the marketing program and connect the strategy to execution. |
| Best For | Growing companies needing ongoing marketing leadership, coordination, and account support. |
| Marketing Strategy & Planning | Leads planning and prioritization |
| Business Development Support | Develops sales enablement tools and key materials |
| Brand & Positioning | Strategic direction |
| Campaign Planning | Leads campaign planning and coordination |
| Content & Thought Leadership Direction | Strategic direction and planning |
| PR & Communications Strategy | Leads communications planning |
| Digital & Website Oversight | Strategic oversight |
| KPI Reviews & Reporting | Monthly performance and priority reporting |
| Leadership Meetings | Twice monthly |
| Internal Team Management | Leads and coordinates internal marketing contributors and external partners |
| Stakeholder Management | Manages agency, media, and strategic partner coordination where scoped |
| Budget Planning | Supports budget allocation |
| Execution | Defined execution may be included |
Best for organizations that need embedded executive marketing leadership and stronger cross-functional alignment.
| Core Role | We serve as an embedded marketing executive, representing the marketing function within the leadership team. |
| Best For | Organizations requiring executive marketing leadership, sales and marketing alignment, key account strategy support, and cross-functional coordination. |
| Marketing Strategy & Planning | Owns the marketing planning process with executive leadership |
| Business Development Support | Integrates marketing with business development and is accountable for agreed marketing, pipeline-support, and sales enablement objectives |
| Brand & Positioning | Executive direction and alignment |
| Campaign Planning | Determines investment priorities and oversees the marketing portfolio |
| Content & Thought Leadership Direction | Executive direction tied to business priorities, sales needs, and leadership POV |
| PR & Communications Strategy | Executive oversight of communications strategy, reputation priorities, and leadership messaging |
| Digital & Website Oversight | Executive oversight |
| KPI Reviews & Reporting | Executive dashboard, recommendations, and leadership reporting |
| Leadership Meetings | Weekly executive participation and ongoing leadership access |
| Internal Team Management | Provides executive leadership across internal marketing resources and external partners |
| Stakeholder Management | Represents the marketing function with leadership, partners, and key stakeholders |
| Budget Planning | Leads marketing budget planning and investment recommendations |
| Execution | Delivered by Adduco, internal resources, or partners under a separately defined scope |
Adduco brings together senior strategy and hands-on B2B marketing execution.
Many Fractional CMO providers advise but do not execute. Many agencies execute without providing executive-level marketing direction. Adduco combines both, giving clients experienced leadership backed by the specialized team needed to move the work forward.
We help clarify the strategy, set priorities, coordinate internal teams and external partners, and guide execution across communications, content, PR, digital, social, events, campaigns, and sales enablement.