When Returnity launched its reusable packaging program with FedEx, the opportunity extended well beyond a product announcement. The collaboration introduced a new approach to B2B shipping, making reusable packaging more accessible within existing parcel operations. The launch required more than awareness. It needed to educate the market, establish credibility, and clearly communicate where reusable packaging […]
Supply Chain & Logistics
Reducing Customer Acquisition Costs Through Marketing and Sales Alignment
Integrity Staffing Solutions (ISS), a leading provider of temporary, high-volume, and specialized workforce solutions, needed to improve the efficiency of its customer acquisition efforts while gaining clearer visibility into marketing performance. Although leads were entering the funnel, inconsistencies between marketing and sales processes made it difficult to accurately qualify opportunities, measure campaign effectiveness, and scale […]
Repositioning Returnity Through a Strategic Website Redesign
When Returnity chose Adduco Communications, the company had developed an innovative reusable packaging solution but needed a website that better reflected its evolving market position. As the business expanded beyond sustainability conversations into enterprise logistics, supply chain operations, and reverse logistics, its website needed to communicate more than product features. It needed to demonstrate how […]
Scaling Success: Signode and Aurobindo Pharma’s Transformational Partnership
When Aurobindo Pharma sought to enhance their warehouse operations, Signode’s ASRS (Automated Storage and Retrieval System) delivered a game-changing solution. With a staggering 405% increase in warehouse capacity, Aurobindo’s operations were transformed, showcasing the power of innovative solutions and trusted partnerships.
Delivering the “Right” Message
KBS is the largest privately held facility services provider in North America, servicing 75,000 client locations in retail, logistics support services, hospitality, education, healthcare, and a range of industries.
With enhanced COVID-19 cleaning protocols ending across the U.S., KBS was facing the challenge of communicating the business value and ROI of the totality of its outsourced facility services at all levels: cleaning, asset preservation, fleet maintenance, exterior services, and snow removal.