After interviewing both TANKindustries and LIV Organic, Adduco developed a story that highlighted the benefits and results for both organizations. That article was then pitched and placed in leading trade journals. After receiving editorial coverage in Package Design, Communication Arts, Packaging World and various other online and print outlets, TANKindustries has the story, press and results to attract more package design work.
Taking it one step further, Adduco recommended the testimonial to be used on
TANKindustries website, in sales collateral, for direct emails and award submissions.
“For so many years we operated on ‘word of mouth,’ Adduco helped us realize how much more we could get from telling our stories to a broader audience,” says Jason Falk, Owner, TANKindustries.